Ikea x Virgil Abloh rugs, anyone?
The ephemeral space at the Cité de la Mode et du Design will offer limited edition Ikea rugs by the designer.
This is the crazy moment a pop-up IKEA store was forced to close early after shoppers caused a stampede for a new designer range.
Parisians do not exactly have a reputation as impulsive early risers who like to queue up to buy a rug. But that is exactly what happened on Saturday morning when hundreds of people crowded into a pop-up store on Quai d’Austerlitz to buy one of four models of rugs, designed by none other than Off-White’s Virgil Abloh for Swedish furniture giant Ikea.
The store’s opening saw a stampede-like situation. The retailer was teeming with customers in the evening, with the total number for the day likely to have crossed 30,000 when the store shut down at 11 pm.
Swedish home furnishings giant Ikea witnessed huge response from customers yesterday as over 40,000 people visited Ikea’s first store in India in Hyderabad on the launch day. Thousands of customers rushed to Ikea showroom, resulting in bumper-to-bumper traffic and stampede like situation inside the store in the late evening.
Ikea, the Swedish retail giant opened its first Indian store in Hyderabad on Thursday and going by the photos and videos floating online, it is already a blockbuster hit.
Have a look at what we have on the site. All the content is to assist and improve crowd safety at events and crowded placed.